Parents, this one’s worth paying attention to.
Energizer Malaysia has officially introduced the Energizer® Ultimate Child Shield™, a groundbreaking new coin lithium battery that’s being hailed as the world’s first and only coin lithium battery designed to prevent burns if swallowed. The innovation marks a major step forward in child safety, especially as small coin batteries continue to power many everyday gadgets found around the home.
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From car key fobs and remote controls to tracking devices and toys, coin lithium batteries have become a common part of modern life. However, they also pose a serious risk to young children. According to the press release, more than 3,500 coin lithium battery ingestion cases are reported annually in the United States, with children aged six and below being the most vulnerable group. What's even more concerning is that severe internal burns can occur in as little as 15 minutes if a battery becomes lodged in a child's oesophagus.
To address this growing concern, Energizer spent years investing in research and development to create a safer solution. The result is the Ultimate Child Shield™, which prevents the internal burning process from starting if the battery is accidentally swallowed. By eliminating the risk of ingestion burns, the company hopes to provide parents and caregivers with greater peace of mind.
But the safety features don't stop there.
The new battery also comes with Energizer's exclusive Colour Alert™ technology, which turns a child's mouth blue when the battery comes into contact with saliva. This visible warning sign can help caregivers identify a possible ingestion quickly and seek medical attention without delay. The battery is also coated with a non-toxic bitter layer designed to discourage children from putting it in their mouths and comes packaged in child-resistant packaging for an added layer of protection.
Speaking about the launch, Aaron Ang, Senior Manager of Global Marketing Activation at Energizer Holdings, Inc., said that as more devices rely on 20mm coin lithium batteries, it is increasingly important to eliminate the dangers associated with accidental ingestion. He added that the Malaysian launch brings families access to a revolutionary technology designed to remove the risk of ingestion burns.
Malaysians can get their hands on the Energizer® Ultimate Child Shield™ in three popular sizes: CR2032, CR2025 and CR2016, with each two-pack retailing at RM15.90. The product is already available at selected retailers nationwide.
Those who would like to learn more can also check out the battery in person at selected baby expos later this year, including the TCE Baby Expo at MITEC from 2 to 4 October 2026 and the TCE Baby Expo at Mid Valley from 3 to 6 December 2026.
In a world where childproofing has become a priority for many families, innovations like this could make a meaningful difference. While parents should still keep batteries and other small objects out of children's reach, the introduction of technology specifically designed to reduce the severity of accidental ingestion is certainly a welcome development.
For more information, visit Energizer Ultimate Child Shield Malaysia.
